Zoe Sugg is an English media personality, entrepreneur and author best known as the YouTuber Zoella. Born on March 28, 1990, in Lacock, Wiltshire, England, the 36-year-old built one of Britain’s biggest YouTube channels, launched the Zoella Beauty brand and wrote the bestselling novel Girl Online. She has been in a relationship with fellow YouTuber Alfie Deyes since 2012, and the couple got engaged in September 2023.
Quick Facts
| Full Name | Zoë Elizabeth Sugg |
| Born | March 28, 1990 |
| Age | 36 years old |
| Birthplace | Lacock, Wiltshire, England |
| Nationality | English |
| Partner | Alfie Deyes (2012–present; engaged) |
| Children | 2 daughters |
| Occupation | Media personality, entrepreneur, author |
| Years Active | 2009–present |
| Known For | Zoella (YouTube); Girl Online |
Who Is Zoe Sugg?
Zoe Sugg is an English creator who became one of the first British YouTubers to cross over into the mainstream. She started her blog, Zoella, in February 2009 while working as an apprentice at an interior design company, and launched her YouTube channel the same year. Her main channel passed 10 million subscribers, and her vlog channel, MoreZoella, has 5 million more. She was named by The Telegraph in 2013 as one of Britain’s most influential Tweeters, and in 2014 she became the first digital ambassador for the mental health charity Mind.
Beyond YouTube, Sugg launched the Zoella Beauty range in 2014, described by Metro as the biggest beauty launch of the year, and became a bestselling novelist with Girl Online, published in November 2014. She is the older sister of YouTuber Joe Sugg, and lives in Sussex with her fiancé, Alfie Deyes, and their two daughters.
Early Life & Background
Sugg was born in Lacock, Wiltshire, on March 28, 1990. Her younger brother Joe Sugg is also a YouTuber. She attended The Corsham School in Corsham, where she took A-levels in art, photography and textiles, and did not go to university, partly because of an anxiety disorder she has spoken about publicly.
She began her blog in February 2009 while working as an apprentice at an interior design company, and by the end of the year it had 1,000 followers. She launched her YouTube channel the same year while working for the fashion retailer New Look, posting beauty, fashion and lifestyle videos.
Career
Sugg’s channel grew quickly, and by 2014 she was one of the most popular creators in the UK, appearing in a YouTube advertising campaign on television, in print and on billboards. She guest-presented on BBC Radio 1, appeared on Loose Women and This Morning, and sang on the Band Aid 30 charity single Do They Know It’s Christmas?, which reached number one in the UK.
In September 2014 she launched Zoella Beauty, followed by the Tutti Fruity range in 2015, Sweet Inspirations in 2016 and a homeware range the same year. In 2014 she signed a two-book deal with Penguin, and her debut novel, Girl Online, was published on November 25, 2014. It broke the record for the highest first-week sales of a first-time novelist, selling 78,109 copies, and was the fastest-selling book of 2014. Two sequels followed: Girl Online: On Tour in 2015 and Girl Online: Going Solo in 2016. Penguin later said Sugg had not written the book on her own, and it was reported that novelist Siobhan Curham had ghostwritten it, though neither Penguin nor Sugg confirmed this.
Her later work includes the non-fiction book Cordially Invited (2018), the Filmm mobile photography app she co-developed in 2019, a limited-edition makeup range with ColourPop, a homeware range with Etsy in 2020 and The Magpie Society, a young adult duology co-written with Amy McCulloch and published in 2020 and 2021. In November 2017 her £50 12-door advent calendar drew criticism over its price and quality, and the same month she apologised for offensive posts she had made on social media years earlier. In January 2026 she took an extended break from social media.
Facts About Zoe Sugg
- She started her blog, Zoella, in February 2009, and launched her YouTube channel the same year.
- Her main YouTube channel has more than 10 million subscribers.
- Her debut novel, Girl Online, broke the record for the highest first-week sales of a first-time novelist in 2014.
- She was the first digital ambassador for the mental health charity Mind, in 2014.
- She is the older sister of YouTuber Joe Sugg, and has been in a relationship with Alfie Deyes since 2012.
Frequently Asked Questions
How old is Zoe Sugg?
Zoe Sugg is 36 years old. She was born on March 28, 1990, in Lacock, Wiltshire, England.
Who is Zoe Sugg’s partner?
Zoe Sugg’s partner is fellow YouTuber Alfie Deyes. They have been together since October 2012 and got engaged in September 2023.
What is Zoe Sugg famous for?
Zoe Sugg is famous as the YouTuber Zoella, with more than 10 million subscribers, and as the author of the bestselling novel Girl Online, published in 2014.
How many children does Zoe Sugg have?
Zoe Sugg has two daughters, born in August 2021 and December 2023.
What is Zoe Sugg doing now?
Zoe Sugg took an extended break from social media in January 2026. She lives in Sussex with her fiancé Alfie Deyes and their two daughters, and runs her Zoella brand and businesses.
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