Mikayla Nogueira Age & Biography

Mikayla Nogueira is an American social media influencer and businesswoman known for her makeup tutorials and product reviews on TikTok. Mikayla Nogueira is 28 years old, born Mikayla Jane Nogueira on June 13, 1998, and raised in East Freetown, Massachusetts. She has 17.4 million followers on TikTok and co-founded the beauty brand POV Beauty in 2025.

Quick Facts

Full Name	Mikayla Jane Nogueira
Born	June 13, 1998
Age	28 years old
Hometown	East Freetown, Massachusetts, U.S.
Nationality	American
Occupation	Social media influencer, businesswoman
TikTok Followers	17.4 million
Education	Bryant University (BA, communications, 2020)
Years Active	2020–present

Who Is Mikayla Nogueira?

Mikayla Nogueira is an American social media influencer and businesswoman best known for her makeup tutorials, product reviews and beauty routines on TikTok, where she has 17.4 million followers. She won the American Influencer Award for Emerging Makeup Artist of the Year in December 2020 and co-founded the beauty brand POV Beauty in March 2025. Her relatable style, Boston-area accent and signature glittah catchphrase have made her one of TikTok’s most recognisable beauty creators.

Nogueira married Cody Hawken on July 1, 2023, at Castle Hill Inn in Newport, Rhode Island. In February 2026 she announced that she and Hawken were divorcing, and their divorce was finalized on July 28, 2026.

Early Life & Background

Mikayla Nogueira was born on June 13, 1998, to Patrice and Michael Nogueira, and raised in East Freetown, Massachusetts, with an older brother and an older sister. Her family is mostly of Portuguese descent. She graduated from Apponequet Regional High School in 2016, and her love of makeup started when she was 10 years old, buying Avon products from a friend of her mother.

Nogueira studied communications at Bryant University, graduating with a bachelor’s degree in 2020, and interned for a radio station while at college. She started graduate school in 2020 but dropped out when the COVID-19 pandemic hit and her TikTok audience began to grow.

Career

Nogueira worked as a beauty advisor at Ulta Beauty until late 2020. She created her TikTok page in March 2020 to help her mother, a teacher, continue educating students during the COVID-19 pandemic. Her Catfish Challenge went viral, and a video about how she covers her acne drew 15 million views. By March 2021 she had 4.5 million followers, and by February 2026 that figure had grown to 17.4 million.

Her rise brought scrutiny as well as success. She was criticised over her accent and accused of using beauty filters, and in January 2023 she was accused of wearing false eyelashes during a sponsored review of L’Oreal’s Telescopic Lift mascara, which she denied. In March 2026 she appeared in the Hannah Montana 20th Anniversary Special.

In March 2025, Nogueira launched POV Beauty with co-founder Ani Hadjinian and Imaginary Ventures. The brand debuted with five skin-prep products, reportedly taking $1 million in sales in its first seven minutes with more than 100,000 people on the waitlist, and has since added lip products.

Facts About Mikayla Nogueira

• Mikayla Nogueira was born on June 13, 1998, and raised in East Freetown, Massachusetts.
• She started her TikTok page in March 2020 while working at Ulta Beauty.
• She won the American Influencer Award for Emerging Makeup Artist of the Year in December 2020.
• She has 17.4 million followers on TikTok.
• She co-founded the beauty brand POV Beauty in March 2025.

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